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50 MARKETING TIPS FOR PHOTOGRAPHERS marketing tips for photographers
Are you a photographer stuck in a marketing rut? Are you looking for ideas on how you can market yourself, your photography, and your business? Look no further. These tips below will give you plenty of ideas on how to grow your business. Remember, just as with photography, you need to find the marketing techniques that fit your style. So read the tips from photographers across the globe on what works for them, and then pick a few that you feel fit your business model. After you implement some into your photography business, you can evaluate their effectiveness.
Motivation/Other tips and ideas…
Believe in yourself! If you have confidence in yourself and your photography, so will others.
Share with other photographers. Be generous with ideas and tips to help others – and they will give back to you. When you give, your receive. Plus Karma!
Be genuine – give people reasons to trust you to take their photos. People do business with people they like.
Do a little each day. Rather that just one big marketing campaign, provide steady, consistent, and quality photography and service. It will win people over – one day at a time, one person at a time.
Be available! Do not use out of office replies that say you are so busy that it will take 48 hours to get back to them. Make your customers feel important. Communicate in a timely fashion. Answer/return calls and emails.
Stay positive – never write anything negative about clients, a client’s preference or another photographer on your blog or Facebook page. You may just be “venting”, but a new client would be less likely to choose a photographer who has negative posts like that.
KNOW your target market. Know their ages, their income levels, their interests and hobbies, and what makes them tick. You as a photographer do not have to be in your target market. Know your target customer’s habits. Where can you best reach them? Is it Facebook (seniors), mom’s clubs, wedding shows, displays in the mall? There’s no right answer – it varies depending on who your ideal client is.